Search Engine Optimisation 201 Course
- Duration:1 Day
- Cost:£499 + VAT
- Ref:SEO 201
Help your customers find you online
Who is it for
This course is aimed at anyone responsible for increasing a website's traffic from crawling search engines such as Google, Bing and Yahoo. This could include marketers, web developers, agency staff and SME owners.
What is it about
Our SEO courses are delivered by ivantange, a leading search marketing agency established in 2002 and committed to providing practical, accurate and ethical internet marketing advice. We offer two one-day programmes: SEO 101 and SEO 201.
Course Overview
Following completion of Search Engine Optimisation 101, delegates can opt to spend a further second day to complete the SEO 201 course. During this second day delegate will learn to build an advanced SEO action plan for their own website, as well as an in-depth link acquisition strategy to drive increased traffic and higher rankings.
- On-page SEO techniques
- Infrastructure link building
- Directory link building
- Article link building
- Targeted link building
- Advanced link building
What will I get out of it?
- An understanding of SEO and how it applies to your organisation
- The ability to analyse websites in some technical detail and to assess their search engine visibility
- The skills to implement an SEO strategy and action plan
- Familiarity with concepts like ethical link building and the impact of social media