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Marketing & PR
Marketing & PR

Search Engine Optimisation Course

  • Duration:2 Days
  • Cost:£899 + VAT
  • Ref:SEO2

Help your customers find you online

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Cost £899.00 Duration 2 days Code SEO2

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What's this?

Who is it for

Anyone who manages a website who wishes to increase its exposure,including marketers, web developers,agency staff and SME owners.

What is it about

Search Engine Optimisation (SEO) is the practice of adapting and moderating a website specifically so that it is indexed and ranks highly within a search engine’s organic (free) listings. This one day course will provide you with the proper techniques to demystify SEO,cut through the technical and ethical complexity, and help you optimise your website for maximum exposure.

Course Overview

  • The search engine market place
  • How search engines work
  • What is Search Engine Optimisation and how will it affect my organisation?

The different areas of SEO;

  • Technical Optimisaiton (technical foundation) - Learn how to ensure your website is search engine friendly, using tools to check the technical areas of your site.
  • On Page Optimisation (content) Learn what users search for, and how to integrate keywords into your site. Keyword mapping, internal linking and more.
  • Off Page Optimisation (links) - Learn about the prominence incoming links to your website has on your search engine rankings. How to generate more links; carrying out link development and using social media and Online PR for improving your link equity.
  • Unethical SEO – making sure you follow the “rules”
  • Universal/Blended Search (optimising other digital content; video, images, news, blogs)
  • Working with SEOs and programmers

Your course tutor: Lisa Myers (nee Ditlefsen) Director of SEO Agency Verve Search Ltd.
Lisa is a regular speaker at Search Engine Marketing Conferences worldwide, and was named in Management Today’s ‘35 women under 35 – 2009’. Last year Lisa won an award for “Best use of Technology by under 30 year old women” at the Blackberry Women & Technology Awards. She is a regular contributor to publications on and off line and have authored a chapter on SEO in the book “B2B Marketing Experts” published in 2007. In 2008 she wrote the chapter on SEO in B2B Marketing Magazines “Best Practise Search Marketing” white paper.

What will I get out of it?

  • An overall understanding of SEO and how it applies to you
  • Effective processes and techniques that will allow your website to climb search rankings and be seen by more users
  • Reduced need for costly outsourcing of your web optimisation
  • Confidence in dealing with SEO practitioners and sales people

Accredited by

This course is accredited for CPD

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