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• The search engine market place
• How search engines work
• What is Search Engine Optimisation and how will it affect my organisation?

The different areas of SEO;

• Technical Optimisaiton (technical foundation) - Learn how to ensure your website is search engine friendly, using tools to check the technical areas of your site.
• On Page Optimisation (content) Learn what users search for, and how to integrate keywords into your site. Keyword mapping, internal linking and more.
• Off Page Optimisation (links) - Learn about the prominence incoming links to your website has on your search engine rankings. How to generate more links; carrying out link development and using social media and Online PR for improving your link equity.
• Unethical SEO – making sure you follow the “rules”
• Universal/Blended Search (optimising other digital content; video, images, news, blogs)
• Working with SEOs and programmers
  

Your course tutor: Lisa Myers (nee Ditlefsen) Director of SEO Agency Verve Search Ltd.
Lisa is a regular speaker at Search Engine Marketing Conferences worldwide, and was named in Management Today’s ‘35 women under 35 – 2009’. Last year Lisa won an award for “Best use of Technology by under 30 year old women” at the Blackberry Women & Technology Awards. She is a regular contributor to publications on and off line and have authored a chapter on SEO in the book “B2B Marketing Experts” published in 2007. In 2008 she wrote the chapter on SEO in B2B Marketing Magazines “Best Practise Search Marketing” white paper.