Promoting your Green Message Course
- Duration:1 Day
- Cost:On request
- Ref:PGM
Highlight the green credentials of your products and services
Who is it for
Marketing managers, marketing directors, sales people, or anyone who needs to convey to internal or external stakeholders the benefits of their ethical approach.
What is it about
Effective green marketing does not simply involve green-washing your business; it is about a recalibration of your marketing values. The course will focus on how to market your business, its products an services to optimise their environmental features.
It will also enable delegates to develop and awareness of trends an opportunities for future freen developments.
Course Overview
- An introduction to green marketing
- What is green marketing?
- How does it relate to the promotion of your products and services?
- Avoiding green-wash; how to add real value
- Creating a strong, positive brand
- Case studies of best and worst practiceCommon pitfalls of green marketing; losing control of the message
- Defensive PR - responding to criticism of green-washing and green backlash
- Estimating the costs and benefits
- Action planning and goal setting
What will I get out of it?
- An understanding of how your products and services contribute to environmental impacts and the real costs of this to your business
- Examine alternative products and their environmental potential
- Develop action plans to improve green marketing of products and services
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