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Marketing Communications Course

  • Duration:2 Days
  • Cost:£895 + VAT
  • Ref:AMC

Design, develop and deliver powerful messages for real return on investment

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Cost £895.00 Duration 2 days Code AMC

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What's this?

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Who is it for

Marketing managers and business managers doing their own marketing who want to improve their bottom line.

What is it about

This course is about devising communication plans that stand out among the 1500 commercial messages an individual receives in a day. The course will help you evaluate and revise your existing plan, looking at new systems, technology and best practice. Delegates will leave with a set of immediately useful tools that can be utilised the very next day.

Course Overview

  • The communications process
    • how the different methods interact
  • The communications mix
    • achieve maximum impact
  • How to write an effective communications plan
  • The impact of advertising
    • raising and maintaining awareness
  • Planned public relations
    • customer relationship management plan
  • Sponsorship
    • how to get the most out of it
  • Sales promotion
    • how it contributes to bottom-line profit
  • Measurability
    • how to evaluate the plan and revise in changing conditions
  • Budgeting methods
    • how to ensure that spend is not wasted

What will I get out of it?

  • Budgeting tools for an effective communication plan
  • Measurable targets
  • Integrated above and below the line strategy
  • An optimal media mix for maximum impact
  • A communication plan that stands out
  • Improved return on investment from marketing activity

Accredited by

This course is accredited for CPD

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