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Key Account Management Course

  • Duration:2 Days
  • Cost:£950 + VAT
  • Ref:KAM

A structured approach to account development and building great client relationships

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Cost £950.00 Duration 2 days Code KAM

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What's this?

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Who is it for

Newly appointed account managers who wish to learn the most profitable way to manage accounts.

What is it about

This course helps you manage accounts effectively in a competitive market where clients can be increasingly demanding. You will learn best-practice techniques to engage with clients, negotiating, reporting and providing high levels of service when managing multiple relationships. 

Course Overview

  • Practical exercises to determine what is needed in key account management, and what makes the top account manager successful
  • Know your role as an account manager: assess, set goals, benchmark, bridge
  • Know what you’re up against by researching and analysing competitors
  • Identify the decision making unit (DMU)
  • Engage with the buyer’s point of view to correctly realise their needs
  • Identify client expectations and negotiate mutual goals
  • Work with your client to manage change
  • Learn different styles of persuasion and influence
  • Best practice in database and report management
  • Writing proposals

What will I get out of it?

  • Business development skills for gaining entry to potential new clients
  • Know-how to build long-term relationships at all levels within clients’ organisations
  • Negotiation skills to persuade, influence and grow existing accounts
  • Networking skills to grow your existing client base
  • Ability to manage multiple relationships with equally high levels of service
  • An official certificate provided by the Institute of Sales and Marketing Management (ISMM)
  • An opportunity to apply for membership of the ISMM at a specially discounted rate (exclusive to delegates who have attended an ISMM accredited or endorsed training programme with Reed Learning).

Endorsed by

Diploma in sales and business development, endorsed by the ISMM

Accredited by

This course is accredited for CPD

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