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Effective Internet Marketing Course

  • Duration:2 Days
  • Cost:On request
  • Ref:MOW

Is your website ‘sticky’ enough? Does your viral marketing make your customers sick? Do you know your ‘bots’ from your ‘spiders’?

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Cost £899.00 Duration 2 days Code MOW

Course rating:

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What's this?

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Who is it for

Anyone looking to improve their email marketing techniques, carry out permission based email campaigns, run successful online promotions and include web marketing as a part of the marketing mix. 

What is it about

Demystify internet marketing. This course will open the door to the benefits and cost efficiencies that can be had from online marketing. It will teach how to optimise your search engine rankings through effective SEO (search engine optimisation), drive traffic to your site through online promotions, email campaigns and pay per click (PPC) advertising, the promotion techniques available for effective Internet marketing, and crucially, how to measure the results

Course Overview

  • Internet marketing fundamentals
  • Cost/Benefits; push-pull strategy; branding; building trust 
  • Internet marketing plans
  • Strategic planning; situation analysis; customer analysis; market and product forces: pricing strategy; product distribution; promotion mix
  • Discussion forum marketing.
  • Mailing lists; usenet newsgroups; web based forums; promotion techniques; targeting discussion forums
  • Search engine & directory marketing. Differing search engines; search engine and directory liaisons; getting ‘top’ search result position; how ‘not’ to get penalised 
  • Direct email marketing. To spam or not; opt-in direct e-mailing; promotion techniques; email push 
  • One-to-one web marketing. Site personalisation; building web site community; online customer service and sales 
  • Viral marketing. Viral internet marketing; viral marketing techniques; successful viral marketing strategies 
  • Measuring e-marketing. Measuring hits, measuring user sensation; measuring user click-paths; measuring revenues; measuring tools 

What will I get out of it?

  • An online marketing strategy
  • Integrated internet activity with your overall marketing plan
  • Increased traffic to your site through search engine optimisation
  • The skills to plan and execute a viral marketing campaign
  • Measurement tools to evaluate the success of your web activity

Free Google AdWords Voucher and materials included in this course.

Accredited by

This course is accredited for CPD

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