Digital Marketing Strategy Course
- Duration:1 Day
- Cost:£525 + VAT
- Ref:Quote REED12 for a 10% discount
How to develop, and refine, your digital marketing strategies to compete and win online!
Who is it for
Managers who are responsible for shaping marketing and digital marketing strategy in an client organisation or agency typically select this course. You will be an experienced marketer who wants to review and refine your digital strategy and channel governance. The approach recommended to refine and develop your strategy applies equally to organisations of different sizes and marketplaces. Examples of successful strategies adopted by both B2C, B2B and not-for-profit organisations are included.
What is it about
Many organisations are not effectively exploiting the digital channels their customers have adopted. But in each sector, digitally-savvy brands are gaining an edge since they have a well-conceived strategy for maximising their results from online channels. A successful digital strategy integrates the right digital communications tools with traditional communications which remain essential for success with a market-leading website.
This course will help you answer the tough strategic questions to improve the use of internet marketing by your organisation, covering the following:
- What is an effective vision for digital channels?
- How do we drive results from the digital channel?
- Where should we prioritise investments on quick-wins and strategic initiatives?
- How do we refine our online value propositions, targeting and touch strategies?
- How should brands participate in the networked conversations of social media, online publishers and other powerful web-based intermediaries?
- What form of digital governance should we use for team structures, roles, responsibilities and working with partners?
Course Overview
The Digital Marketing Strategy course is structured around the Smart Insights RACE digital marketing strategy framework.
This covers the key aspects of online customer development:
- Reach audiences
- Encourage them to interact
- Develop the customer relationship with long-term engagement
- The course reviews 10 steps to review or refine a digital strategy that can be readily applied to any organisation.
Here is the outline programme for this course:
Step 1. Understand your digital audience
Step 2. Set SMART objectives and tracking
Step 3. Audit current performance
Step 4. Create engaging OVP
Step 5. Visibility and traffic
Step 6. Digital channel integration
Step 7. Improve site conversion
Step 8. Customer e-communications strategy
What will I get out of it?
You will return from this course able to develop and refine your digital marketing strategies to compete online… and win.
You can develop a long-term roadmap for digital strategy prioritised according to immediate gains and longer-term initiatives.
Learning objectives:
Create a strategy: Develop a plan to improve digital marketing
Reach more: Review and improve your use of digital media
Convert more: Identify improvements to your online experience
Engage better: Apply email, mobile and social media to engage
Optimise performance: Use measures and analytics to improve results