Anyone who travels to other countries or has to communicate internationally. This may include people in sales roles or managers responsible for diverse teams.
As organisations become increasingly global in their activities and structure, the need to understand and communicate well with other cultures has become very important.
Even within mainland Europe, there is a wide diversity in approaches to everything from personal space, time consciousness and levels of formality.
This course will provide delegates with a valuable set of models and insights into the ways cultures vary, and how they can make the most of intercultural and international relationships. The format is a workshop with exercises and examples to ensure it is practical and relevant.
The cultural focus can be modified to fit your needs. This will depend on where the organisation conducts business. Typical useful comparisons are made between cultures such as the US, UK, Northern Europe, Japan, China and Russia.