...take part

Don't just take our word for it

We ask all our past delegates to rate our courses so you can decide if this course is really right for you - just click 'Hear what people say' to read ratings. If you've been on a course, log in to 'My Reed Learning' and leave your review to help others decide.

Commercial and Business Awareness for the Senior PA Course

  • Duration:2 Days
  • Cost:£910 + VAT
  • Ref:CBA2

Dramatically increase your contribution to your organisation's success

Book now >

Cost £910.00 Duration 2 days Code CBA2

Course rating:

(0  vote)

What's this?

  • Hear what people say
  • Send to a friend
  • Add to favourites

Who is it for

Ideal for experienced PAs seeking to develop their commercial awareness and strategic thinking to improve personal confidence and engagement with senior managers.

What is it about

This interactive two-day course will give you an understanding of the critical issues affecting your organisation and how being commercially aware can increase overall business performance and your career prospects. 

You will learn how to analyse the commercial environment in which you work and draw conclusions about how this affects change and the identity of your organisation.

This course forms part of the IAM Level 4 Certificate.

Course Overview

Understanding Your Organisation

  • its role, purpose and culture
  • stakeholder analysis: who are the key players?

Introduction to strategy

  • what is strategy and how does it drive an organisation?
  • where are we now - SWOTs and PESTLE analysis
  • where do we want to be? How to define 'success' and the role of mission statement

Making sense of your organisation's brand

  • the importance of understanding and identifying with your brand
  • creating a brand identity and values
  • communicating this to key stakeholders
  • Case study activity - 'The Hotel Chocolat Story: Branding from the Inside Out'

Managing Change

  • Why do organisations need to change?
  • How to communicate change from grassroots to board level
  • Supporting your colleagues through change
  • Case study activity

'Commercial and Business Awareness for Senior Administration Staff'' - This course is mapped to QCF unit

What will I get out of it?

  • The ability to recognise the issues facing your organisation at a strategic level
  • A comprehensive knowledge of strategic analysis tools
  • The confidence to discuss strategic matters with senior managers and others at board level 
  • A practical ability to demonstrate key commercial skills and business acumen to broaden your role and level of responsibility
  • A good understanding of your organisation's vision and brand and how to communicate this to employees
  • Free chocolates supplied by Hotel Chocolat

Accredited by

This course is accredited for CPD

  • Hear what people say
  • Send to a friend
  • Add to favourites

PA  qualifications

Download brochure

Read more about PA programmes:

Download our latest brochure

View more brochures

What's new this month >